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DRTV
Direct Response TV doesn’t have a great reputation, but we think that’s mostly because judged against mainstream terrestrial channels. The Travel channel may only get 4000 viewers a night. But if your product or service is right for them, there is less wastage.
IPTV / WebTV
With 76% of net connections now via broadband (BMRB Internet monitor, Nov 05).and the cost of ultra fast home broadband coming down, TV through your PC will become commonplace. What does that mean to media owners, marketers and recruiters?
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