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eDiversity
“Who is online?” Whatever (mis)perceptions once existed, a large body of evidence now illustrates that the best response to this question is in fact to ask: “Who isn’t online?”
The internet is the fastest, cheapest and most dynamic way for individuals to interact. The creation of communities of shared interest therefore is an intrinsic by-product of its very existence.
Diversity is great for business, whether that’s your human capital or new customers. With our eDiversity solutions, we can help you reach out into diverse digital communities and build meaningful relationships. It has got nothing to do with lip service and everything to do with rich communication.
Our eDiversity programmes are based on a minimum contract length of three months. Typically they will include:
- Analysis of target audience, previous activity;
- Researching suitable online environments;
- Planning and buying;
- Implementation and interventions;
What does eDiversity look like? Examples include:
- Targeted text ads on relevant content sites;
- Job postings and traffic driving on suitable job boards;
- “Intelligent Interventions” on blogs, forums, news groups;
- Targeted media relations;
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