Carve created ‘IILC Bright Minds’ – a Twitter quiz through the @EY_IILC account with delegates playing the quiz against ‘the rest of the world’. Delegates were informed of the quiz when joining the conference. To play, delegates were asked to tweet @EY_IILC stating their attendance and if they wanted to participate. For delegates not on twitter a step by step guide was provided to create an account.
Starting 15 days prior to the conference, @EY_IILC posed a daily quiz question to its followers, with participants submitting answers via a reply tweet. The first 10 correct answers received points which were displayed on a leaderboard.
Questions covered 4 categories:
- About EY
- About IILC
- General ‘brainteaser’
- General knowledge
Sharing the quiz was encouraged using #brightminds and adding the bespoke Twibbon to Twitter profiles. Answers were monitored on Hootsuite, making the order of posts easily trackable and points allocated accordingly.