Aviva is one of the biggest names in insurance and financial services, the sixth largest financial services organisation in the world.
Application Developers have always been a difficult skill-set for Aviva to recruit. One of the main challenges was the perception Aviva as an employer for technical roles. But as an organisation they use some of the most up-to-date software packages and utilise state-of-the-art site testing products to ensure their online service provides a positive, fluid and efficient customer experience.
Aviva wanted to re-invigorate their brand for this particular audience. The project was also chosen as one of the pilots for Aviva’s Global Digital Transformation strategy. The brief was to design a campaign utilising social networks to promote Aviva as an employer of choice for Application Developers and to generate applications for live vacancies.