Carve conducted detailed research, identifying ManpowerGroup’s market position and assessing the skills and attitudes of their employees. This included qualitative interviews with employees, a quantitative online employee survey and a full audit of owned assets. Recommendations were then made following a SWOT analysis.
#RelationshipsMatter launched, covering all social networking strategy activity. The strategy included a number of elements: content strategy, reporting and KPI framework, engagement framework and creation of social media guidelines.
Over two years, Carve provided ongoing advisory and support in several key areas: support with tenders and pitches, creation and amplification of client and candidate campaigns, internal gamification, internal collaboration and adoption of Google for Work across the business.
Training is with all employees having participated in a series of training webinars. ‘Gamechangers’, and internal community were created, driving change and learning across the business.
Carve then designed an online game with real life scenarios, which tested the skills and knowledge of ManpowerGroup employees. The game was incentivized, with prize draws across various stages. A key learning process has been gamification, with the initiative ‘Are you in the Game’ via Twitter and LinkedIn profiles.