Since the roll out of our #RelationshipsMatter strategy in 2013, Manpower has continually looked for ways to increase its reputation as a social business. A key milestone in this ongoing transformation was the global introduction of the Google product suite across the entire business. At management level, Google was an obvious strategic choice with the aim of encouraging collaboration and communication across different divisions and geographies to maximise sales effectiveness. At an operational level, the adoption of a new platform or tool was met with some resistance and initial figures revealed that the initial take up and usage of the Google product suite was very low. Carve was tasked with creating a solution to encourage employees to: activate their Google accounts, explore its features and begin communicating with colleagues.