Search Engine Marketing

Since of 80% of all web traffic now comes from search engines, and 38% of online purchases are preceded by a search, being ‘top of the list’ has never been more important.

Our team pioneered the use of search engine marketing in recruitment, and has demonstrable experience across a number of sectors including property, travel and education.

We offer two broad services:

1. Paid search (also referred to as sponsored link, pay per click or ad words) where we bid on relevant terms and phrases in order to position sponsored links higher. Paid search allows us to deliver your ads to users searching on search engines like Google and/or content web pages relevant to the keywords we have selected for your campaigns. This is called content targeting.

2. Improving your natural search ranking (sometimes called your “organic” ranking) via optimisation. Strategies include submission services, tagging, link building, site map generation and content re-engineering.

Contact Carve for a preliminary traffic analysis. You could be receiving targeted traffic within minutes