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Online Reputation Management - for Brands, Employers and Recruiters

Posted on : 05-11-2008 | By : admin | In : Social Media Marketing

Augmenting our successful Blog Relations solutions, we’re now able to offer real-time social media analtytics and alerts.

Using our own bespoke methodologies coupled with tools like Radian 6, we track conversations about your organisation in social spaces and online communities. By tracking dialogue around your products, brand names, executive team, competitors, and industry sectors, we help define:

• What is being said about your brand and products, and the markets in which you work
• Sales opportunities
• Reputation threats
• Brand penetration, campaign “buzz”
• Competitor perception and activity
• Investment community dialogue
• What the market thinks of you as en employer
• What existing and current employees are saying about you

As well as covering blogs, articles, comments, news, reviews and forums, we track tags. Tagging is the way in which videos are described on YouTube.com, social bookmarks are categorised on the likes of delicious.com, presentations on slideshare.net, documents on scribd.com, photos on flickr.com and so on. Tag tracking therefore give us real-time, granular insight into the multiple channels in which people are discussing / engaging with your brand in the web 2.0 world.

A couple of screen shots below of some of the outputs we get - one showing an overview of the Online Recruitment market, one of conversations tracking the US Presidential race. Full details to follow on our new website, but get in contact today if you’d like us to run a free preliminary assessment: reputation@carveconsulting.com

Social Media Tracking Presidential Race

Reputation Management for Employer brands, Recruiters

  • I am observing some companies having problem with search engine reputation management or online reputation management from long time. I want some suggestions on this. Please provide the solutions for this type of problems.
  • James Hunt
    this type of technology has applications way beyond those set out in the article.




    companies could use this to check out potential acquisition targets.


    communities of share traders could use this before making decisions on which stock to buy.





    Could it be made 'lite' and allow individuals to look up potential employers???






  • great stuff Paul - i love this tool as it is cool but it also bloody effective and useful!
  • Glad to be working with you Paul. Great list of things you can help customers define. A list like that really helps to pinpoint the possibilities for brands that exist from listening to what's being said in social media.
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