Interesting article in The Age today claiming Facebook will be merely a footnote in social networking’s history and for those who doubt the impact social networking will have, those who are are “just waiting for this social media fad to pass” and “making sure it proves itself before we get involved”, this video I saw on Craig Wilson’s post this morning about this video from Socialnomics might be of interest (nb sources aren’t quoted but maybe they are in the book?).

It’s quite long so if you don’t make it to the end, here’s some highlighted stats:

Radio took 38 years to reach 50 million listeners

TV took 13 years to reach 50 million viewers

Internet took 4 years to reach 50 million users

Facebook in 9 months added 100 million users

25% of search results for the world’s top 20 brands are links to user-generated content

>200 million blogs / 34% post opinions about brands / 78% consumers trust peer recomedations / 14% trust advertising

more than 1.5 milion pieces of content (web links, blog posts, news stories etc) are uploaded to Facebook daily