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‘Social media spectators’: nearly everyone you know who “doesn’t use Twitter”

Posted on : 26-08-2009 | By : Sarah Thomas | In : Carve Consulting Australia, Digital Engagement, Twitter

Tags: , , , , , , ,

Okay so these are US figures (from Forrester) but it is still pretty compelling: 3 out of 4 adults who use the internet fall into this ’spectator’ social media category - those who consume social media but don’t contribute. How many people do you know who don’t use the internet?

Even if your friends, colleagues, boss claim not to use Facebook or Twitter or LinkedIn, chances are they fall into this ’spectator’ category (watch videos, read blogs, customer ratings etc) which Shel Holtz looks at in his post, “Less than 20% of online adults don’t use social tools”, so over to him.

  • Hi Sarah actually this is not surprising. The lowest percentage accounts for the bulk of content. Going by that 1% of content creators account for 90% of tweets.

    Similarly, the percentage of content creators and 'collectors' has continued to be on the lower side and the trend hasn't changed much since Social Techonographics Ladder was discussed in Groundswell by Charlene Li.

    I think the single biggest reason for this is the susceptibility shown by people to join or publicly talk about something. Still people are conscious about their identities being revealed online.
  • Forrester analyst, Steven Noble, (@steven_noble) gave a presentation at Social Media Club in Sydney tonight with these Australian stats: only 22% of online adult internet users fall into the 'inactive' social media category.
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