I thought it might be interesting to keep track / share thoughts on some of the books that we’re reading,   in the  hope that we can distill / impart  some of the wisdom’s therein (or not).

I am catching up on David Meerman Scott’s The New Rules of Marketing & PR at the moment.  To sum up where I am thus far, ( in the words of La Meerman):

“The skills that worked offline to help you buy or beg your way in are the skills of interruption and coercion. Success online comes from thinking like a journalist and a thought leader.”

An elegant summing up from the Women’s iBusiness Journal of the main thrust of the book;

A couple of the old Marketing and PR  rules are:

• Marketing simply meant advertising and branding
• Advertising was one-way: company to consumer
• Companies had to have significant news before they were allowed to write a press release
• The only way that buyers would learn about the press release content was if the media picked it up

A sampling of the new rules include:

• You are what you publish
• People want authenticity, not spin
• People want participation, not propaganda
• Marketing is about delivering content at just the precise moment your audience needs it
• Blogs, podcasts, e-books, new releases and other forms of online content let organizations communicate with buyers in a form they appreciate

Have any of you read it? Like / dislike?