Is digital now expected in a PR strategy?
Posted on : 08-10-2009 | By : Sarah Thomas | In : Carve Consulting Australia, Digital PR, Social Media Marketing, Twitter
Tags: Facebook, Public Relations, Twitter
Only a miniscule 64 PR companies participated in the UK’s PR Week digital survey released yesterday which showed the majority of clients (83%) are now expecting a digital element to PR campaigns, but what was also interesting was the range of budgets for those highlighted as the best campaigns - they ranged from ‘no direct costs’ for the Henry VIII Twitter campaign using @IamHenryVIII to almost $300,000 for Cadbury’s Red Licquorice Allsorts love story using Facebook.
A panel of experts from agency and client side highlighted what they thought were some of the best UK digital campaigns here.
We’d love to hear your thoughts on how this compares here in Australia? Is digital now expected in a PR campaign or it still distanced from PR efforts?
Everyone in the world has heard about the best job in the world’ by Queensland Tourism but what do you think is the best digital PR campaign in Australia so far?
