Social Media: Change and Trust Agents
Posted on : 23-01-2010 | By : Paul Harrison | In : Consultant blogs
Tags: Josh, Trust Agents
Following up on the post on Charlene Li / , the The Havard Business Publishing interview with Groundswell co-author Josh Bernoff is also worth watching.
The interview is below, are there are some good takeaways for organisations who are trying to socialize their operations such as identifying and addressing one core objective with stakeholders - and building on this success to create momentum.
However, what is not covered here are the challenges of cultural / organisational change which in our experience are the key to really realising the value from corporate social networks.
