Socialgraphics: “a customer-centric approach to social strategy”
Posted on : 23-01-2010 | By : Paul Harrison | In : Consultant blogs
Tags: Charlene Li, Groundswell, Jeremiah Owyang, SocialGraphics
The always incisive Jeremiah Owyang (who I met at the CSN Conference last year, where we were both speaking) left Forrester Research to join Charlene Li (who wrote Groundswell ) at Altimeter Group last year.. and as you might expect, they’re doing some really interesting stuff.
One strand at the moment is around “Socialgraphics a customer-centric approach to social strategy”.
Their presentation is below. You can track the buzz from the day (and since) with a Twitter search for the #socialgraphics hashtag.
Understand Your Customers' Social Behaviors
View more presentations from Charlene Li.
