Three of the top five most engaging brands in the UK (as judged by research agency Hall & Partners) are brands that have defined how we interact on the internet and been at the frontier of the social media revolution so much so none of them actually exist outside the internet.

The top five include Google (No. 1), Amazon (No. 3) and Facebook (No. 5). We’ve written quite a lot (and ahem, yes, some have talked even more) over the years about how you can use social media to engage with your customers, so this was no real surprise.

The other two in the Top 5 include Cadbury and the BBC - both who have embraced social media and seem to be reaping the benefits according to this study that looked at a range of indicators including integrity, the importance of ’sensing’ in shaping shopper preferences, stock market expectations, profits as well as purchase intent.

Read the full article here from Warc.

Below are links to some related posts:

Top 10 most engaging brands

The most engaging brands in the world and how they got there