Promoted Tweets have great impact for Coca-Cola

New promoted tweets seem to be having an instant impact already Soft-drink giant Coca-Cola has seen ‘phenomenal’ results from its purchase of promoted tweets on Twitter, witnessing 85 million views within the first 24 hours. Look at:

Tweeting in the political field

How you can get into contact with the US senators through twitter and actually see the effects:

Social Media up 230% since 2007

Article about the rise and rise of social media in the US: The love affair between Internet-connected Americans and social networks continues, with two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day, according […]

Twitter plotted as a contour map

Twitter as a contour map of London! Look at:

Scout lab

A similar product to radian 6 called scout lab which looks also analyses internet traffic data. For further information look at:

Interesting website that analyses how well companies are succeeding with social media campaigns. One of their most recent articles from is about how The Times has lost over 50% of traffic since moving to paid online content. For more info about hitwise go to

Internet Trends 2010

Mary Meeker of Morgan Stanley presents her annual update of internet trends. This came out a couple of weeks ago. Detailed in the extreme ( and check out the disclosure section at the back.. ) but some compelling insights, especially around mobile. Internet Trends 2010 by Morgan Stanley Research View more presentations from CM Summit: […]

Social Media Analytics

Just been latterly catching up on the Altimeter Group ‘Social Marketing Analytics’ webinar series. As always, interesting / thought provoking stuff. The white paper can be viewed below. Certainly concur that social media needs standardised measures. Altimeter Report: Social Marketing Analytics View more documents from Jeremiah Owyang.

More on the wiki leaks

If anyone is still interested just come across another article, an interview with Julian Assange, who apparently came out of hiding on Monday. Julian Assange, who the feds fear may publish State Dept. secrets, talked to Philip Shenon about his outreach to Washington, his fear of criminal charges—and why Bradley Manning is a “national hero.” […]

Carve Summer Intern Twenty10: Zest

We’re really pleased to welcome George Lumbers to the team as our summer intern. George, who is studying history at Edinburgh, is joining us for one month. George Tweets at @georgelumbers and would be happy of some new friends ( he’s only got 9, natch) George comes to us from the nice people at Wexo, […]