Its been a great week for Carve in Australia - I thought Tuesday was a good day - today’s even better.

We’ve made it to the finals of the 2010 PRIA (Public Relations Institute of Australia) Golden Target Awards - the first award we’ve ever entered down under.

Our entry, ‘At the cutting edge for 125 years’, for the work we did with Adelaide’s oldest girls’ school, Wilderness School, last year when they celebrated their 125th anniversary, has made it to the finals in the Special Event / Observance category.

The PR strategy focussed on maximising the success and exposure of the school’s 125th anniversary celebrations, using the opportunity of the significant milestone to ‘tell the Wilderness story’ to articulate its values and education philosophies, reinforce its strong sense of community, reconnect with old scholars and past parents and raise awareness of its position as one of Australia’s leading girls schools.

It was a busy year (although this year seems almost as busy!) but we loved (and continue to) working with Briony and the hard-working team at Wilderness.

The Australian, February 18, 2009