The new Facebook: Start your engine! – An overview of the changes and their consequences

Facebook, the biggest social network in the world, has announced many new featuresat the Facebook F8 conference developer last week. Those changes affect the personal use, with the introduction of the “Timeline” as a new profile, and the ticker, which showcases everything happening in your network but only in a small box, while the […]

Social Media Revolution in Organisations : Blitzkrieg vs. Guerilla

You might have heard of Jeremiah Owyang’s model, “The Five Ways Companies Organize for Social Business”. His framework presents and details 5 organisational models illustrating how companies structure their social media activity across the organisation. Summing it up broadly, here’s how it goes: The Organic model is where companies usually start from: multiple, uncoordinated and […]