Very American in flavour ( “Are you a savvy marketer..” ) but some good points. Please take note all!
Creating the Search Optimized Press Release
By Garrett French - April 12, 2006Because you’re a savvy marketer, you’ve already mapped out your competitive search marketspace and know precisely the terms you should target in order to reach your key publics through the search engines.
Now that you’re involved in your company’s PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many aggregate news sites and blogs and typically include links from such sources as key factors in determining relevance), you must ensure that your main keyphrases find prominent places in your press releases.
