Social Media Influence
Posted on : 12-02-2010 | By : Paul Harrison | In : Social CRM, Social Media Research
Tags: Best Practice Social Media, Organisional Development
Some interesting slides in this deck (although the data is a year or so old), especially around how companies who have “Best in class Social Media Practices” outperform other companies in terms of customer retention, ability to predict customer needs, and so on. Also very interesting visualisation of the areas in an organisation that are effected by social media / corporate networks (slide 16) from Aberdeen Group
Measuring the Influence of Social Media
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