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LiveLABS @ TruLondon On Thursday and Friday this week I’ll be leading two tracks at TruLondon (http://thetruconferences.com/) that we hope will turn into something pretty special. We’ve...

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Socialgraphics: a customer-centric approach to social... The always incisive Jeremiah Owyang (who I met at the CSN Conference last year, where we were both speaking) left Forrester Research to join Charlene Li (who wrote Groundswell...

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Twitter and Sports Stars: and implications for Corporate... Just getting round to writing about two separate but interlinked events earlier in the year,  that is - sports stars using twitter. Philip Hughes revleaved prematurely...

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Latest on LinkedIn - recommendations more valuable... LinkedIn Recommendations & Jeremiah Owyang is an interesting (and comic) article by Jason Alba looking at why you should consider requesting/giving recommendations via...

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Social Media in Travel: volunteers required.. I am very much looking forward to speaking at the Sales & Marketing in Travel European Summit in Prague next month ( details ). I am going to be talking about how travel...

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Twitter Sentiment Tracking

Posted on : 14-10-2009 | By : Paul Harrison | In : Social Media Monitoring, Twitter, social media audit

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Sometimes I forget that a lot of tools we’re aware of aren’t necessarily known to everyone, so I will try and make a point of remembering to post them up here.

Case in point was in Prague yesterday when I did a quick ‘Twitter sentiment snapshot’ of Virgin Atlantic using http://twitrratr.com/ on the big screen. As I turned round I noticed that everyone was taking note of the URL, so, well here it is.  The grab below is a snapshot of sentiment around Brizzly, the Twitter tool of the moment we’re using @ Carve.

Twitrratr is pretty simplistic but a fun / instant / free way of checking out the view of the Twitterati. Give it a go

fireshot-capture-067-brizzly-i-twitrratr-twitrratr_com_search_brizzly

Tracking Twitter Trends

Posted on : 17-09-2009 | By : Paul Harrison | In : Twitter, social media audit

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There are loads of useful tools to help you track buzz, your brand / product conversations, competitors, etc on Twitter. One that’s definitely worth playing with is Trendistic

Below (it looks terrible small on the page but you get the idea) is a static embed showing the buzz following Derren Browns prediction of the lottery here in the UK last week. Notice how there is a regular low level buzz for “lottery” throughout the time period but it peaks hugely with the Derren Brown spike as people discussed the event for the draw on Wednesday night ( and “how he did it” - the second spike accompanying the follow up show on the Friday. )

Love to hear your feedback and see your graphs (usethe comment below and embed function on Tredistic