Social Media Monitoring

Social Media Analytics

Just been latterly catching up on the Altimeter Group ‘Social Marketing Analytics’ webinar series. As always, interesting / thought provoking stuff. The white paper can be viewed below. Certainly concur that social media needs standardised measures. Altimeter Report: Social Marketing Analytics View more documents from Jeremiah Owyang.

People HATE US on Yelp

Heard today about a firm offering to remove bad reviews about your business from yelp. This is an interesting development in the ongoing “reputation 2.0″ debate.. as is this from GeekSugar: There are a lot of business owners who’ve felt the sting of bad Yelp reviews, and one restaurant in San Francisco is getting […]

5 must-read reputation management posts last week

Here are my picks of the best reads last week about things you should consider if you are responsible for your brand’s reputation online. Please note: A big hat tip to Gavin Heaton (or @servantofchaos) who provided the insipration for this post. His weekly “5 must read posts from last week” are great reading which […]

Twitter Sentiment Tracking

Sometimes I forget that a lot of tools we’re aware of aren’t necessarily known to everyone, so I will try and make a point of remembering to post them up here. Case in point was in Prague yesterday when I did a quick ‘Twitter sentiment snapshot’ of Virgin Atlantic using on the big screen. […]

Social Media in Travel: volunteers required..

I am very much looking forward to speaking at the Sales & Marketing in Travel European Summit in Prague next month ( details ). I am going to be talking about how travel organisations can realise value from Corporate Social Networks. Specifically we’re going to look at how you can develop a social media strategy, […]

Moonfruit Twitter campaign: tracking the social buzz

We were talking to a potential client yesterday about a b2c social campaign, and the Moonfruit Twitter campaign was one of the examples we discussed. This reminded me that at the time we did a quick social snapshot of the buzz the campaign generated, and thought it would be cool to share. Full story here […]

Are you a teacher that have used SMART classroom products ?

Have SMART products helped you transform the way you teach? Have you had a SMART moment? If you are a teacher or have used SMART products in an education environment then we would like to hear from you. We are looking for people who want to contribute to a blog that will be posted on […]

“If you build it, they will come.” Carve blog makes the Alltop Career list

As La Costner mused in Field of Dreams, “If you build it they will come”. Not long-dead baseball players in this case (did anyone in the UK understand that story by the way? Something about a guy who threw a game and didn’t wear any shoes? Or something?) but rather a salutory lesson in blog […]

Launching the Food Job Blog: an open case study on blog relations & the benefits blogging for recruiters/ HR

We’ve been working recently with web developers 9web and leading Food Recruitment firm Focus Management on the launch of FoodJobBlog, to go to destination for food industry news, analysis, and ( of course ) food careers news. It’s at a very early stages at the moment, but we’ll try and use this as an “open” […]