This is the second website in our history (well, we’ve been busy since ‘06) and therefore the second time that we’ve had to sit in a room and discuss (read: argue) about the good old about us page.  Rather like the apocryphal difficult second album, describing all over again what we are (and aren’t) makes this a toughie.  You might say we prefer talking about what we do for our clients (true), but also in our defence we’re different things to different people, and our own clients might well describe as a PR / Online PR practice, Online marketing experts; social recruiting specialists; engagement practitioners; social media and search engine marketing consultants, online reputation managers,  digital strategy developers -  possibly even in the same breath.

The truth we don’t like being labeled and bracketed. We’d feel kinda weighed down carrying any of those tags on our shoulders.  And besides the very way our business is organised -  a nucleus of consultants, tools and values,  supported by on-demand experts on a project by project basis - just doesn’t sit comfortably with the whole XYZ agency thing.

So what’s the reason we get out of bed  every morning most mornings? And why  do organisations like yours hire us?

Well, whether your organisation is seeking to understand and use corporate social networking to attract new customers, attract new employers or better engage your existing ones, to launch a new product,  to hire the brightest graduates, or to manage your online reputation, what we bring to the table is a deep understanding of communities and web 2.0 and the new rules of marketing and PR.  We’ll bring you ideas, new ways of thinking and doing.  We’ll up-skill your teams enabling you to bring our expertise in house. And ultimately - whether you’re measuring cost per acquisition, cost per hire or brand engagement, we’ll make a tangible difference.

From twitter and blogs to brands and jobs, we deliver great strategies +  brilliant implementation.  And we think we’re great fun to work with (full disclosure: there is no empirical evidence to support this). What’s not to like?

How We Work provides an overview of, er, how we work. On our projects page you can get a feel for the some of the work we’ve been doing,  you can connect with us via a number of channels or just drop us a line.

Carve: a wiki based business of the type described in Wikinomics. No, really

Partners

Want to partner with us? Maybe you’re  a PR agency who needs to bolster your web 2.0 understanding, or a ad agency who needs some pitch support or to launch a buzz / social campaign.  We’re huge believers in shared risk / reward and collaboration, we use cool web tools to help make projects fly and, well, we do a great job.  Get in contact if you’d like to hook up.

Community

Carve is an ethical, partner-owned business. We care about the work we do,  our community, the environment in which we live and work, and the impact of the choices we make.

We’re involved in a number of initiatives  - from being a signatory to the 1010 initaitve, to the pro-bono consulting work we’re involved with for Fairtrade. This includes their new community-led Fairtrade London website (working with the likes of Cafe Direct, Divine Chocolate and the Co-operative), and helping Fairtrade to use social tools to get their message across.  Contact us at CSR@carveconsulting.com

Latest: we’re hiring Social Media Consultants