13 Oct 2009 - 01:00

Social Media Strategies in Travel
Andels Hotel
Prague

Paul Harrison, Managing Partner, Carve Consulting, is speaking at the Sales & Marketing in Travel, European Summit 09 in Prague.

Speaking alongside the likes of Virgin Atlantic, Trip Advisor and British Airways, Paul will be hosting a presentation and sitting on a panel discussion around Social Media Strategies.

Topics for debate will be:

* What resources should you allocate to social media? How costly will it be to manage effectively and who should manage it?
* What are the advantages and disadvantages of outsourcing your social media campaign?
* What legal aspects do you need to consider when planning your social media/UGC strategy?
* Is it better to set separate goals for each portion of your social media campaign? Or should you also take a holistic approach when it comes to setting targets?
* Which demographic actually uses social media and how should you plan your SM strategy accordingly?
* Should you concentrate only on the major players? Or do emerging and start-up social networks offer value, too? How do various sites compare in terms of ROI? Who has critical mass so far as travel is concerned?

Details of the event here: http://events.eyefortravel.com/sales-and-marketing/conference/social-media-strategies-agenda.asp

We have a 20% discount, let us know if you’re thinking of attending.