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WordPress Adds new Likes and Reblog This buttons. Trying to make their user-friendly blogging platform a little bit more social, WordPress just added a "Like" button (just like the new famous Facebook one) as well as the...

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LiveLABS @ TruLondon On Thursday and Friday this week I’ll be leading two tracks at TruLondon (http://thetruconferences.com/) that we hope will turn into something pretty special. We’ve...

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Socialgraphics: a customer-centric approach to social... The always incisive Jeremiah Owyang (who I met at the CSN Conference last year, where we were both speaking) left Forrester Research to join Charlene Li (who wrote Groundswell...

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Twitter and Sports Stars: and implications for Corporate... Just getting round to writing about two separate but interlinked events earlier in the year,  that is - sports stars using twitter. Philip Hughes revleaved prematurely...

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Latest on LinkedIn - recommendations more valuable... LinkedIn Recommendations & Jeremiah Owyang is an interesting (and comic) article by Jason Alba looking at why you should consider requesting/giving recommendations via...

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Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management Newsletters Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management LinkedIn Carve Consulting: Social Media, Corporate Social Networking, ePR, Social Recruiting, Reputation Management Rss

Live LABS

Carve Live LABS are dynamic elements of our corporate social networking training programmes, where we use Carve thinking, tools and frameworks to solve clients’ real challenges.

LiveLABS Live LABS

Live LABS problem-solving was really borne out of the evident frustration that many people feel when approaching social media, and – specifically – when attending social media events. There are a number of well-known social media case studies that tend to be trotted out at these events – Best Buy’s Blue Shirt Nation, Innocent’s & Red Bull’s social campaigns,  ComparetheMeerkat.com,  Dell’s use of Twitter as a sales channel and so on – that, whilst worthy of exploration, often mean little if you’re not managing a brand that’s not already in possession of bags of money and /or residual awareness.  Live LABS is about realizing the value in social media for your organisation / brand.

In Live LABS we also importantly attempt to solve problems in context: so, what can we do to achieve X within the constraints of Y and Z?

X has been pretty much everything, from ‘launch this book’ or ‘increase sales’ and ‘raise awareness of our Chief Executive’, to the more abstract: ‘engage people with this cause / idea’ and even ‘vote for this political party.’

“Live” - in the context of a Social Media Working group / management team - we develop a clear implementation roadmap with attendant action, impacts, risks and required buy-ins.

We are regularly invited to speak / facilitate Live LABS at social media events

To find out what our clients think about the work we do,  please check out our consultant profiles.