This is an enlightening presentation for anyone who is involved in social networking by Paul Adams, a UX researcher from Google.
Probably most relevant for someone who’s daily actions can be fairly consistently tracked on Facebook, Foursquare and Twitter and particularly those who want to keep their personal and professional lives separate online.

And while we are on the topic of social profiles, another great post you might like to check out is about knowing and maintaining your own social footprint effectively from Michelle Prak here.
We’ve written before about the growth of LinkedIn in Australia so we were interested to read about the organisations’ plans to increase the headcount in the Sydney office in The Australian newspaper today.
And as I was writing this post the below email from the fairly new MD, Clifford Rosenberg, just popped into my inbox as I imagine it will in every one of the 1 million Australian users this morning.

In addition to the appointment of Clifford Rosenberg as MD late last year, the company has also appointed a recruitment director, is looking for more staff and a media partner.
Mr Rosenberg said the decision to expand LinkedIn’s Australian operation came after a year of double-digit growth pushed its overall local audience beyond a million users.
“It’s a great starting point to set up this office and there’s a lot of exciting things we can do over here,” Mr Rosenberg said.
It is not clear how much the company plans to increase its local headcount. “I haven’t got a fixed number in mind. I’m not really at liberty to disclose our numbers by region. I don’t envisage a massive office but I do picture a group of highly motivated and enthusiastic individuals.
“We’re in a number of good discussions with telcos and media partners already, but it’s still very early days.”
You can read the full article from The Australian here.
With now more than 1.1 million Australians using the corporate social networking site, LinkedIn, it is great to see an Australian office open with Clifford Rosenberg as Managing Director.
Mumbrella has more details here.