Top 100 best reads on social media

I found a great resource today: The Top 100 Best Social Media Books, ever by Jurgen Appelo which is a pretty impressive feat considering he’scovered everything the novice to the expert might be intersted in and rated them all against several criteria. I came across this list thanks to David Meerman Scott, who has no […]

Reputation management: impact of social media, citizen journalism and online PR

I’ve just been reading a really interesting post by Alex Asigno about the ethics of reputation management. I think it is a particularly tricky area right now as more conversations about brands take place online and more people purport to offer reputation management. It is tricky for a few reasons, firstly because traditionally reputation management […]