Apple Mobile Advertising iAd
Posted on : 13-04-2010 | By : Adelaide | In : Enterprise 2.0, Mobile Internet, Search
Tags: apple, iAd, Mobile Internet
Anyone who, like an increasing number of us, uses a smartphone to access the internet ( and Forrester Research believe mobile devices will be primary way of browsing the web by 2012) may wonder what the prevailing ad model is going to look like.
Google has its adwords system that targets search, but on a small mobile screen the results have been unsatisfactory for all parties.
Apple has now entered the fray via its Apps store, that as UPI reports “could effectively turn developers into an army of ad salesmen”:
Apple Chief Executive Officer Steve Jobs said 85 million iPhones and iPods have been sold — meaning customers are carrying potential mobile billboards.
More to follow on this in the coming days, quick intro video below
