The “mummies on the bus go chatter, chatter, chatter” sound familiar?

Research released from Neilsen in the UK shows that women (over 35) are the fastest growing demongraphic on sites like Twitter and MySpace as reported by The Times:

Figures gathered for The Times by Nielsen, the market research firm, show that just over half of all social-networking users in the UK are women. But almost 59 per cent of females “consume the content” of these sites — a jump of almost 10 per cent since last year.

Not surprising really is it? Social networks are merely just another social arena, so it was only time before women caught up with the latest place to have a good chat and gossip.

But what does this mean from a marketing and corporate communication perspective?

Mommy Bloggers have long been on the radar as Darren Rowse (@problogger) wrote some time ago about Five Reasons why Mom Blogs are the Blogs to watch.

Corporates must be careful though: Nestle recently tapped into this influential group of women only to have it backfire on them according to an article in The Age last week.