The latest technology and internet report from Nielsen shows that Australians’ internet consumption in 2009 increased by 9 per cent from 2008 but not at the expense of TV or any other traditional media that you might imagine.

I’d love to know where we are finding the time to do all this - obviously watching TV or listening to the radio while using the internet can explain some of it but according to the report, simultaneous media consumption is on the decline also.

The only plateau or decline I can see is in watching DVDs and exercise - oh and there’s a decline in accessing the internet via mobile phones which seems surprising given the huge take up of iPhone’s.

2008 - Green, 2009 - Orange

The article in The Australian Financial Review today which covers this also highlights some other interesting stats from the report:

• 84 per cent of Australians use the internet
• 93 per cent of those use it at home
• 98 per cent have broadband connections
• Facebook accounts for 21 per cent of the time spent online
• 41 per cent of internet users download videos (compared to 25 per cent in the UK)

NB For those who don’t have a paid subscription to AFR.com which the link takes you to - the story is also covered on Mumbrella.