‘Social media spectators’: nearly everyone you know who “doesn’t use Twitter”
Posted on : 26-08-2009 | By : Sarah Thomas | In : Carve Consulting Australia, Digital Engagement, Twitter
Tags: blogs, Facebook, Forrester, LinkedIn, Shel Holtz, social media, Spectators, Twitter
Okay so these are US figures (from Forrester) but it is still pretty compelling: 3 out of 4 adults who use the internet fall into this ’spectator’ social media category - those who consume social media but don’t contribute. How many people do you know who don’t use the internet?
Even if your friends, colleagues, boss claim not to use Facebook or Twitter or LinkedIn, chances are they fall into this ’spectator’ category (watch videos, read blogs, customer ratings etc) which Shel Holtz looks at in his post, “Less than 20% of online adults don’t use social tools”, so over to him.
