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Socialgraphics: “a customer-centric approach to social strategy”

Posted on : 23-01-2010 | By : Paul Harrison | In : Consultant blogs

Tags: , , ,

The always incisive Jeremiah Owyang (who I met at the CSN Conference last year, where we were both speaking) left Forrester Research to join Charlene Li (who wrote Groundswell ) at Altimeter Group last year.. and as you might expect, they’re doing some really interesting stuff.

One strand at the moment is around “Socialgraphics a customer-centric approach to social strategy”.

Their presentation is below. You can track the buzz from the day (and since) with a Twitter search for the #socialgraphics hashtag.

Understand Your Customers' Social Behaviors
View more presentations from Charlene Li.

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