A URL shortener for your brand.
Posted on : 13-08-2010 | By : christophe | In : Carve Consulting Blog
Tags: Branded, Twitter, URL
The customised URL shortener we created for National Tourist Office VisitBritain is really beginning to take off. Why should you do the same for your brand ?
It looks cool, right ? But there is of course more than a geeky guilty pleasure behind this idea. Here’s how Coke describes its URL shortener, http://cokeurl.com/: “As social media continues to evolve we have increasingly smaller spaces to get our messages across. Coke URL is just one way we’re making happiness easier to share.”
The most obvious advantage is the ability to access useful analytics about each tweet’s performance. Then, from a marketing perspective, a branded URL shortener makes your links memorable and reusable. Branded URL shorteners act as verified transparent and trustable links for users and readers. Last but not least, your brand name gets promoted with every use!
So, Share the Love ! Branded!
Chris
